Case Study - Playing Monopoly Microsoft - 1584 Words

Microsoft’s journey towards Monopoly Summary The case evolves around the unethical monopolistic actions taken by Microsoft to achieve monopoly. Some major facts in the case are given below – †¢ In 1980 IBM representative met bill gates for Operating System †¢ Bill Gates bought Operating System from a friend in $60,000 Microsoft licensed MS-DOS to IBM with condition that it could license it to others too †¢1981 IBM started mass production of and MS-DOS became standard Operating System for Personal Computer †¢More programmers willing to write programs for MS-DOS †¢Network effect of MS-DOS †¢MS-DOS increase caused decrease in market share of other †¢1984 Apple developed Graphical user interfaces which became very popular †¢1987†¦show more content†¦Furthermore, in Win98 the integration of Internet Explorer makes it extremely difficult and risky for user to remove Internet Explorer and replace it with Netscape Navigator. Though Microsoft claimed that it was now giving Internet Explorer for free the real scenario was that bundling has forced customer to pay and use software that they did not prefer to. Microsoft directly forced buyers to only one alternative source of operating system and software which is Windows and its Internet Explorer that bundled together and by creating program that extremely difficult to remove and change it with other software or operating system which was not included in Windows platform. These practices enable Microsoft to set higher prices charge to its customers since Windows operating system owned the most market share of operating system. The bundle also violate the right of customer by indirectly forced and prevent customers in selecting the type and price of software that they prefer to use and willing to pay. Microsoft also made a public lie by claiming that they are giving Internet Explorer for free. The fact is software consume resources, includes time and money during its development. And it is considerably large when related to technology. So, it is generally acceptedShow MoreRelatedMicrosoft : Microsoft Search Case1469 Words   |  6 PagesMichael Spiotta Dr. Heppard Microsoft Search Case Study September 29, 2014 1. Microsoft has been fighting competitors in the Operating System fields as well as the Search field for many years. After Apple launched its new Macintosh computer, Microsoft came out with its first production of Windows which had a graphic user interface. Microsoft had 95% of all OS on individual PC’s in the 2000’s where apple only had about 2%-3% (Rivkin 2). A new venture that Microsoft was working toward was applicationRead MoreThe Effects Of Monopolies On The Economy Essay1558 Words   |  7 PagesMonopolies People have been doing anything in their power to gain money. Many think they are leading the competition with doing nothing wrong. 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